You put a huge amount of work into your event, only to watch it all go dark the moment it ends. Then the promo machine has to start again.
There is a way to create year-round, evergreen content that builds momentum, promotion and monetisation throughout the year.
Searchable and findable all year round, with links straight to your tickets. It keeps promoting the event for years.
Episodes featuring speakers promote them and the event at the same time, and give the speakers something worth sharing.
Offering video podcasting as part of your speaker and sponsorship packages increases the value you can offer.
A body of content around the event gets in front of more people and keeps the event front of mind all year.
Video podcasting with subtitles is more discoverable, and includes more of your audience.
I work with you and your team to set the podcast up in the right way, show you where the commercial opportunities are, and help you make the most of them.
This isn't theory. I built exactly this for Stacey Cann and the Disruptive Franchise Awards — a podcast that carried the awards through the year, gave the finalists and sponsors something worth sharing, and kept the event findable long after the night itself.
Every event is different, so this is bespoke. If you're interested in podcasting for your event, get in touch and we can shape it from there.