PODCAST FOR EVENTS

CREATE A PODCAST THAT KEEPS PROMOTING YOUR EVENT LONG AFTER THE VENUE EMPTIES.

You put a huge amount of work into your event, only to watch it all go dark the moment it ends. Then the promo machine has to start again.

There is a way to create year-round, evergreen content that builds momentum, promotion and monetisation throughout the year.

Kay recording live at an event
THIS WORKS FOR BUSINESS CONFERENCES FESTIVALS AWARDS SUMMITS TRADE SHOWS RETREATS and plenty more

A PODCAST BUILT AROUND YOUR EVENT CAN…

EVERGREEN MARKETING ASSET

Searchable and findable all year round, with links straight to your tickets. It keeps promoting the event for years.

BETTER EXPOSURE FOR SPEAKERS

Episodes featuring speakers promote them and the event at the same time, and give the speakers something worth sharing.

MORE VALUABLE PACKAGES

Offering video podcasting as part of your speaker and sponsorship packages increases the value you can offer.

WIDER REACH

A body of content around the event gets in front of more people and keeps the event front of mind all year.

INCLUSIVE CONTENT

Video podcasting with subtitles is more discoverable, and includes more of your audience.

One event. A year of content.

WHAT YOU GET

I work with you and your team to set the podcast up in the right way, show you where the commercial opportunities are, and help you make the most of them.

SET UP
Help naming the podcast
Setting up the owned domain and website
A hosting platform that distributes to all channels, with no uploading episode by episode
Editing guidance
STRATEGY
Exactly where all the opportunities for your video podcast are
How to use the podcast to raise the price and value of your sponsorship packages
How to interview sponsors and speakers
How to host the podcast
How to use the podcast between events
I'VE DONE THIS ALREADY

HEAR IT FROM AN EVENT HOST WHO RAN IT.

This isn't theory. I built exactly this for Stacey Cann and the Disruptive Franchise Awards — a podcast that carried the awards through the year, gave the finalists and sponsors something worth sharing, and kept the event findable long after the night itself.

Stacey Cann
Host, Disruptive Franchise Awards

SCOPE AND PRICING

Every event is different, so this is bespoke. If you're interested in podcasting for your event, get in touch and we can shape it from there.